The Cemetery Keeper’s Wife ARCS HAVE ARRIVED!
Nothing is more exciting for an author, and a publisher, than seeing the final result of sometimes years of work in an actual printed book. We were all thrilled to see our first ARC (Advance Reading Copy) of The Cemetery Keeper’s Wife recently. ARCS are typically the first round of printing. Another round of proofing needs to be done to ensure that everything is laid out properly and nothing was lost in the process of formatting to printing. It’s not unusual to see a spot of ink or a word or comma missing. These must be caught before the book goes to print for sale.
But ARCS are not for sale. They are offered to booksellers, reviewers and bloggers in the hopes that they will fall in love and order the book or write about it, thus resulting in sales.
ARCS typically come out at least 4 months before the on sale date. It’s been debated how many ARCS a publisher or author should send out. Big publishers might send out hundreds or even thousands of ARCS for a best selling author. A small press or indie author may send out just 50.
This part of the process can be overwhelming for beginners. But as every seasoned author knows, you can’t just write. Successful authors are also savvy marketers and ARCS are usually one of the first steps in starting the process that will go on for weeks before the book’s debut date.
Our suggestion for first-time authors is to start local: first target your local indie booksellers with ARCS. Bring a book in person along with some bookmarks or other promotional material available for them to display, with your release date on them. Explain who your audience is and why you wrote the book. Offer to do a signing, a book club giveaway, or even a seminar on your topic. After all, you both want to sell books!
Once they read your book, ask if they know of any booksellers in other areas they think may be interested in it. This works! And this is how you begin to expand your territory.
Next contact your local or regional media and offer to send ARCS for them to review. Again, a local author is news. And if your subject has a local news or subject link, even better. Your goal is to get coverage for the book just as it is debuting.
Don’t overlook local colleges, civic organizations, or even companies looking for an upcoming speaker. After all, as an author you are not just a writer and marketer. You will also become an entertainer and educator as you speak about your book.
Stay tuned for more tips on launching a book!